Popular Digimon Property Returns to the Toy Aisle Following the Success of the Animated Series on Toon Disney’s Jetix Block

American International Toy Fair 2008

NEW YORK–(BUSINESS WIRE)–Digital monsters continue to invade the real world with a unique line of Digimon toys for Fall 2008. The action-packed adventures of Digimon Data Squad, the new fifth season from Toei Animation Inc. currently airing on Toon Disney’s Jetix block, live on with Bandai America Inc.’s successful lineup of action figures and role-play toys for boys 4-8. With ever-popular toys like the new Digivice Data Link and action figures featuring DNA metal chips, Digimon remains a popular brand among young boys and continues the franchise’s distinction as one of the longest-running action series in the world.

“The new Digimon series introduced a fresh crop of fans to the action-oriented property and helped make it a hit,” said Colleen Sherfey, senior director of marketing, Bandai America. “The collectibility of the action figures, as well as the action from the electronic Digivice, have proven to be a successful combination.”

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The Popular Kid Hero Returns with a New Cast of Aliens, a More Powerful Omnitrix and Unique Role Play Toys from New Television Series, Ben 10: Alien Force

American International Toy Fair 2008

NEW YORK–(BUSINESS WIRE)–Prepare yourself for an all-new alien invasion as Bandai America Inc., a leader in the boy’s action figure category, premieres its lineup inspired by Cartoon Network’s hit show Ben 10™. Featuring a more powerful Omnitrix and never before seen aliens, fans now have more ways than ever to become their favorite hero Ben Tennyson.

Ben Tennyson finds himself facing new alien adventures in 2008 as Cartoon Network unveils the next generation of the television series this Spring with Ben 10: Alien Force, which begins the next chapter in the Ben 10 saga five years later. Fifteen-year-old Ben Tennyson chooses to once again put on the Omnitrix and discovers that it has reconfigured his DNA and can now transform him into 10 brand new aliens. Joined by his super-powered cousin Gwen Tennyson and his equally powerful former enemy Kevin Levin, Ben is on a mission to find his missing Grandpa Max. In order to save his Grandpa, Ben must defeat the evil DNALIENS, a powerful alien race intent on destroying the galaxy, starting with planet Earth. Ben will join forces with other young heroes to save the galaxy and his Grandpa Max, while passing along his knowledge to a whole new generation. The animated series will premiere with a special one-hour episode on Cartoon Network in Spring 2008.

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JAKKS’™ Electronics Roster Includes Next Generation EyeClops™ Products, Ulti-Motion™ Wireless Motion Gaming System Products and G2: Game Girl™ Deluxe Hannah Montana™ Plug and Play, Collectible Plush Linking to Neopets.com Discovery Kids™-Branded “Smart” Toys

American International Toy Fair 2008

MALIBU, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ:JAKK) is presenting the company’s line-up of interactive toys and games to media and buyers attending the American International Toy Fair held in New York City, February 17th-20th. The 2008 electronic toy portfolio from JAKKS Pacific® features products for every level of gamer and tech gadget enthusiast, including smart AND fun interactive learning products based on the Discovery Kids® brand. It features new expansions of the JAKKS Plug It In & Play™ TV Games™ line with the Ulti-Motion™ wireless motion gaming system, conceptualized in collaboration with Disney®, and Disney Channel’s Hannah Montana™ G2: Game Girl™ deluxe plug and play game. JAKKS™ will also debut its EyeClops™ Night Vision Goggles and BioniCam™, two extensions of its award-winning EyeClops™ Bionic Eye toy, which was nominated for Most Innovative and Best Educational Toys of 2007 by the Toy Industry Association.

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