MTV and Big Stage Entertainment today launched a pretty unique campaign called “Be A Jackass.” This rather odd but clever campaign allows everyday folks to superimpose themselves into Jackass stunts. Thus, you can finally see yourself performing some of the dumb things that Johnny Knoxville and clan do, but without all the pain.
Logging into the system, you create your own “@actor,” aka YOU in the film. You can name your actor and set their gender, and choose which favorite Jackass clip you’d like to enter. It also forces you to choose hair for yourself, so apparently your real hair is out. This site is a free promotion and anything you create can be shared across all social networking platforms.
Here’s mine…
From MTV and BigStage’s official press release:
“For years, MTV has insisted that fans of jackass ‘not to try these stunts at home,’†said David Gale, Executive Vice President of MTV New Media. “Finally, we can let them try jackass stunts right from the comfort of their own homes … virtually, of course. The audience that loves their jackass also loves technology, and we are pleased to bring them a groundbreaking (as opposed to a neck-breaking) way to combine those two passions.”
By allowing the audience to be the “star†in connected content, Big Stage Entertainment’s BackStage product lets clients create branded media experiences and viral campaigns that drive reach, relevance and engagement. BackStage allows visitors to a brand’s website to create animated 3-D versions of themselves, called @ctors. The @ctor can then be instantly accessorized with hairstyles, eyeglasses, shirts, hats, and more, and inserted into content such as video clips, commercials, trailers, games, motion comics and posters. The content can then be shared with friends, family and colleagues through email, embeds and social networking tools.