Make a statement without saying a word with the new Sony Ericsson Z555, which combines Gesture Control with a one-of-a-kind diamond design

2008 International CES

LAS VEGAS–(BUSINESS WIRE)–Sony Ericsson today unveiled the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement. Sony Ericsson introduces Gesture Control, which maximizes the use of the imbedded camera, making ignoring a call or snoozing the alarm as easy as a wave of your hand.

Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth™ Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

“The Z555 is designed to reflect your look and attract attention,” said Sven Totte, Head of Style Marketing at Sony Ericsson. “We’ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.”

Sony Ericsson Z555 – A statement of style

• Gesture Control – manage calls with a wave of your hand
• Hidden display – for an uninterrupted finish
• Everchanging themes to suit the season
• Sleek design accessories to complete your look

Make a statement

Whether at work or at play, you have a personal style that’s all your own – a style and look that the Z555 sets off perfectly. With a unique diamond reflective finish on the front, and sophisticated details, it truly reflects your personality. Choose between Diamond Black and Dusted Rose and you will soon get noticed.

Just wave the interruptions away

The Z555 incorporates Sony Ericsson’s handy Gesture Control, letting you easily mute the phone or snooze its alarm without having to interrupt what you’re doing. When a call comes in, a simple movement of your hand back and forth over the phone mutes the ringtone. Similarly, sweep your hand over the phone when using it as your alarm clock to put it into ‘snooze’ mode. Works like magic!

Stay informed – discreetly

The Z555’s outside display shows you who is calling even without opening the clamshell. When it’s in idle mode, the outside display remains discretely invisible…with no compromise to the design.

The latest look

Just like you, the Z555 changes its look to suit the season. The colors and designs that appear within the phone’s themes, effect the look of the menu system and home screen, can update automatically as the year goes by. Linked to the phone’s calendar, the Z555 knows when it’s time for that summer look to give way to the fall. It even saves something special for big events like News Year’s Eve!

Indulge your passions on the go

The Z555 allows you to grab that spare moment in a taxi to catch up with your favorite band or even book. Store your favorite music tracks or audio books on the phone and sort them by chapters, albums or artists. Tune in to FM Radio for the weather, traffic or the latest celebrity news.

Snap the action as it happens

The Z555’s 1.3MP camera ensures that you’re always in a position to snap the action as it happens. Take a picture of a potential new purchase and send it as a picture message to a friend or upload it directly to your ‘blogsite’ so that everyone can share what you’ve been up to.

Accessorize to complete the look

Any stylist will tell you that no look is complete without the right accessories. The Design Collection offers four different stylish leather bags that complement your style and protect your phone at the same time. This Collection offers creative and stylish carrying solutions that fit with your phone and your style.

The Z555 is also compatible with three sleek new Bluetooth™ headsets:

• The Bluetooth™ Headset HBH-PV708 offers the best combination of style and convenience – to keep you in touch whether you’re walking the dog or buying a coffee
• The Bluetooth™ Headset HBH-PV770 provides an alternative in-ear wearing style so that you can still use it while wearing your glasses or sunglasses
• The Bluetooth™ Headset HBH-PV712 reduces background noise and maximises comfort, letting you concentrate on the person you are talking with. It also raises the style stakes thanks to the two changeable Style-up™ covers included with it.

The Z555i is an EDGE/GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q1 2008. The Z555a is an EDGE/GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

The Design Collection will be available in selected markets from January 2008.

The three Bluetooth(TM) Headset (HBH-PV708, HBH-PV712 and HBHPV770) will be available in selected markets from February 2008.

Legal Information

(1) Facts and features may vary depending on local variant.

(2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2008.

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Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com