Sony Ericsson Makes the Walkman® Phone Easier, More Stylish Than Ever

The new Sony Ericsson W350 puts music on top with a combination of favorite Walkman® features and a unique flip design

2008 International CES

LAS VEGAS–(BUSINESS WIRE)–Sony Ericsson today announced the launch of the W350, a Walkman® phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson, a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman® phone family can be used with the new Bluetooth™ Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

“The W350 Walkman® phone combines easy-to-use music and phone functions in a stylish, compact form,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “It is designed to appeal to men and women on-the-go who want a stylish, compact phone that offers a complete MP3 experience at an affordable price.”

W350 Walkman® phone – Simple to use, stylish to carry

• Unique style – 10mm slim Walkman® phone with a unique flip design
• Walkman® on Top – navigate your music collection from simple keys on the phone’s front
• Fun music features – name a song with TrackID^TM

• Bluetooth™ Stereo Streaming – for wirefree music listening

A style statement

You’ll draw admiring glances when you take the W350 out of your pocket or bag. At just 10 mm thin, it is sleek enough to fit comfortably with no bulges into your pocket or purse. Its unique flip covers the keypad for a minimalist look. Available in trendy colors including Electric Black with orange accents, the phone is a classy yet modern statement that is never out of place whether at a music gig or sporting event.

True Walkman® player experience

The W350’s Walkman® player can easily be accessed and operated even without opening its flip cover. With Walkman® on Top, key MP3 functions including Play, Pause and Scroll are outside the phone’s flip cover so you can use it just like you would a standalone MP3 player.

The W350 makes it straightforward to transfer music onto your phone. Whether your favorite tracks are on a CD or on your computer, all you need to do with the phone’s intuitive Media Manager software is drag your tracks from your computer onto your phone via a USB cable. You can store up to 470 tracks ^1)* or 40 entire albums^1)* and, once your music is onto your phone, it’s also easy to navigate around it with the Walkman® player.

Never miss a beat

You’re at the bar and a song plays that you used to love… but you just can’t place it! Sounds familiar? We’ve all experienced this, and thanks to TrackID^TM, it need never happen again. Just record a few seconds of the song into the phone’s microphone (or tag it from the built-in radio) and use TrackID^TM to identify it. The phone provides you with the name of the song, the artist, and even the album so that you can download it and enjoy it again and again.

Stay tuned without wires

You don’t need to hold the phone in your hand to get the best out of the W350. With the Bluetooth™ Headset HBH-DS205, you can stream the music on your phone wirelessly to your ears! Your phone can be in your bag and you can still listen to the music, see which song is playing and take calls.

The W350i is an EDGE 900/1800/1900 phone that will be available in selected markets from Q2 2008. The W350a is an EDGE 850/1800/1900 phone for the Americas that will also be available from Q2 2008.

The Bluetooth(TM) Headset HBH-DS205 will come in grey and will be available in selected markets from Q2 2008.

(a) Store up to 470 tracks or 40 entire albums on W350 with 512 MB Memory Stick included

Legal Information

(1) Assumes eAAC+ encoded files Facts and features may vary depending on local variant.

Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

The marble logo, SensMe, TrackID, and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman, the Walkman logo, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.

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Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.